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Nowadays many scam sites on the net,including scam sites which offer fake real estate. One of the most popular of such Internet scams is the offer to list your real estate site in an Internet real estate directory at what appears to be a huge savings over a legitimate real estate directory. The perpetrators of such scams provide impressive ‘traffic’ figures, and in many cases, even show that their directory is listed on the first page of a major directory.

There are several ways to detect this scam sites namely:

A. Traffic figures can be manipulated since anyone can purchase ‘traffic’ directed to any site. The way this ‘traffic’ is generated is the problem. The majority is machine generated overseas, or funneled through MLM /porn/music sites. In either case, your site will register visits but no business will ever be generated.

B. For placements on the first page of major search engines, there are two highly used methods. The first method, usually just makes the statement that the site has page one placement. Ask further and it is usually the name of the directory that has page one placement. The directory name might be www.real-estate-intercontinental-directory1.com and a search for real estate international directory1 could appear on page one of many search engines.

The other method used is bidding on popular real estate phrases on the major pay-for-click search engine programs. The problem here is that these ‘sponsored’ ads have to be differentiated from the real or ‘organic’ results. Once spending limits on the bids are reached, or the bidding program is terminated, the standing vanishes. After all, these standings were only achieved by cash payment, not a properly designed and optimized real estate website. Another factor to consider here is that current webmaster opinions suggest 50 to 70% of searchers skip over such ‘sponsored’ listings in favor of the ‘organic’ listings.

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